Highlights:
- In Chrome, the address bar will display an icon for Google Lens that resembles a camera.
- AI features coming to Chrome are intended to make life easier for online consumers who spend a lot of time reading reviews, comparing pricing, and comparing various things across multiple tabs.
Google unveils AI-powered features for easier browsing. Google LLC’s Chrome browser team launched three new features backed by the latest generative AI and Gemini models to make users leverage this in the desktop browser.
The new capabilities include the ability to compare products across tabs, use AI to rediscover sites from browsing history using natural language, and add Google Lens—an AI picture search capability—directly to Chrome.
Parisa Tabriz, Vice President of Chrome at Google, said, “Google Lens has already made it simpler to search what you see on your phone. With the latest Chrome update rolling out over the next few days, we`re bringing the same capabilities from Google Lens directly to your desktop browser.”
In Chrome, the address bar will display an icon for Google Lens that resembles a camera. Users can click and drag this icon onto any item in the tab they are now viewing to initiate a search. You may also access it by performing a right-click on the three-dot menu. Visual matches will show up in a side panel when a selection has been made.
From that option, users can advance their search with extra details. For instance, if they picked a tote bag, they could inquire, “How about in red?” and the bag’s images would appear in red along with website links. Or they could choose a picture of any creature hard to recognize and then type questions about its lifespan or its native location in the world.
Users will be able to use this function over the next several days, and users based in the United States can access the AI overview capabilities for specific questions.
These AI features coming to Chrome are intended to make life easier for online consumers who spend a lot of time reading reviews, comparing pricing, and comparing various things across multiple tabs.
“In the next few weeks, starting in the U.S., Chrome will introduce Tab compare, a new feature that presents an AI-generated overview of products from across multiple tabs, all in one place,” added Tabriz.
A user searching for a new Bluetooth speaker and opening numerous tabs, pages, and websites could be one example. Chrome will soon offer to create a single comparison table by displaying a suggestion next to those tabs that resemble review websites that include all the essential details side by side, including features, costs, and product specifications. Due to this, users won’t need to move tabs to compare everything quickly.
Although users may already search keywords in Chrome history, finding previously revisited websites is not always easy. It becomes problematic when you forget the precise names and keywords that would jog your recall of them.
Users can access history using the Google’s AI models by searching, “what was that garment shop I searched for last week?” and Chrome will display relevant results from browsing history. Even if the word “garment” or its references never appeared in keywords during searching, the AI will still find the proper context to land websites that go with the question.
According to Google, this new feature does not allow data to be surfed from the incognito mode and is entirely optional. It may be disabled in the settings.