Ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel pharma HCP engagement? Watch our recent webinar featuring Aktana’s Co-founder and Chief Product Officer, Derek Choy, as he shares invaluable insights into evolving engagement strategies for 2024.
In this session, you’ll gain a comprehensive understanding of why NBA is a crucial starting point, how integrating AI-generated tactics, field orchestration, and omnichannel journeys can significantly amplify field pharma HCP engagement and ensure a continuous measurement of KPIs for sustained success.
Why watch the recording?
- Learn from Aktana’s deep experience across over 1000 deployments and 350 brand
- Discover how the application of deep reinforcement learning and large language models can revolutionize the design of NBA
- Understand the importance of field and marketing orchestration for maximizing ROI
- Explore how mobile UX and AI Assistants can enhance engagement
- Gain insights into continuous KPI measurement and strategy optimization