When building with generative AI, the choices you make upfront will significantly impact the overall costs of your product or solution. Read on to discover which factors have the greatest influence—and how you can optimize them to control your generative AI costs. Generative AI is a type of artificial intelligence (AI) that can create new content and ideas, including conversations, stories, images, videos, and music. It is powered by large models that are pretrained on vast amounts of data, commonly referred to as foundation models (FMs).