Highlights:

  • Recently unveiled at Accelerate 2023, the tool aids Amazon sellers in crafting improved, detailed product descriptions.
  • Sellers simply provide a brief product description or keywords, and Amazon’s AI generates a detailed product description for their review.

Amazon.com Inc., a global leader in online retail, has launched a new tool to assist sellers in creating listings for their products, marking its latest foray into generative artificial intelligence.

The new tool was recently unveiled at Accelerate 2023, Amazon’s annual seller conference, following a month of testing among a small number of buyers. It is made to assist Amazon product sellers in creating more interesting, thorough, and accurate descriptions of their products.

The task of coming up with product titles, bullet points, and descriptions is difficult for many sellers. Writing can be difficult for someone who is trying to sell hundreds of different items because not everyone is naturally gifted at it.

Amazon has, therefore, worked to remove this obstacle for sellers so they can concentrate more on what they do best. The business claimed in a blog post that the new generative AI tool can assist sellers in creating thorough listings that are not only accurate but also interesting.

For sellers, the procedure is very simple. They only need to provide a brief summary of the item or a few keywords, and Amazon’s AI will take care of the rest, creating a thorough description for the seller to review. They can include the content in their listing if they are satisfied with it. They can also customize the AI-generated content by editing it.

Vice President of Amazon selection and catalog systems, Robert Tekiela, explained that the company’s generative AI models can infer, improve, and enrich product listings at a previously unheard-of scale, significantly raising their quality, effectiveness, and efficiency. He said, “Our models learn to infer product information through the diverse sources of information, latent knowledge and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”

Large language models similar to those used by OpenAI LP’s ChatGPT power Amazon’s technology. This year, LLMs have advanced significantly, and hundreds of companies have been rushing to develop new services and products based on them that can increase workers’ productivity. A good illustration of that is the product listings generator on Amazon.

This is Amazon’s retail business’ second significant generative AI update. According to previous customers, it introduced AI-powered review summaries earlier this year to save customers time by giving a quick overview of a product’s best or worst features. However, while those were aimed at assisting buyers, the capabilities announced recently are the first ones that are seller-focused.

Amazon has been investigating the potential of generative AI in many fields besides its retail business. For instance, it combined the technology with its Alexa personal assistant to read bedtime stories to kids last year.

Early seller feedback has reportedly been overwhelmingly positive, with the majority claiming that it has improved the quality of product listings and conversation rates. However, Amazon advises sellers to check each AI-generated product listing to ensure accuracy thoroughly.