Box Partners with Google Cloud’s Vertex AI

Highlights:

• According to Box, customers will be able to process and analyze data more quickly, create more tailored experiences, enable intelligent search, and more with this new functionality.
• Box customers may now use Google Workspace’s collaboration features within Box Content Cloud to create, open, and modify content.

Box Inc., a cloud content management platform, announced that it will integrate with the Vertex AI platform from Google Cloud, allowing businesses to create generative artificial intelligence features that facilitate the processing and analysis of data stored in Box Content Cloud by users.

Box said it would increase its use of Google Cloud’s infrastructure platform and integrate its content management system with Google Workspace when it announced the collaboration with Vertex AI.

Since OpenAI LP’s chatbot ChatGPT went viral online for its capacity to produce content and respond to queries in a manner like that of a person, generative AI has become all the rage. Ever since, technology companies have been vying to incorporate its features into different business tools, and Box is no different.

According to the company’s statement, data organization is one of the most promising use cases for generative AI. It’s employing Vertex AI as the foundational technology for a new metadata extraction function to assist businesses. According to Box, customers will be able to process and analyze data more quickly, create more tailored experiences, enable intelligent search, and more with this new functionality.

First, the metadata extraction feature will be made available through an API, and beta testing for Box Enterprise Plus plan customers will begin early in 2024. To put it briefly, it gives users a more straightforward method to grasp their essential Box data without going through it manually.

For example, users can extract important insights, like which contracts are about to expire or which bills need to be paid by the end of the month, by automatically classifying and labeling documents on a wide scale.

Additionally, users can create metadata templates to extract data for unique use cases, such as classifying personally identifiable information found in documents or identifying and labeling products in photos.

According to Box, these templates could also be integrated with CRM and enterprise resource planning systems to help automate contract execution, invoicing, and client and staff onboarding. Other uses include translating metadata into other languages and detecting crucial data like timestamps and authorship to maintain compliance.

According to Thomas Kurian, Chief Executive of Google Cloud, generative AI can expedite laborious manual data entry and analysis operations. That potential will be realized via generative AI due to Box’s integration with Vertex AI.

“Our expanded partnership with Box will provide customers with new tools that help them quickly process and create insights from documents stored within Box Content Cloud, saving time that users can reallocate towards more impactful work,” he mentioned in prepared remarks.

Box Being the Best Partner of Google Cloud

Box looks to have seized the potential to expand its partnership with Google Cloud through the integration with Vertex AI, and it did not let it pass. Customers will all profit from Box’s integration with Google Workspace, which is Google Cloud’s suite of productivity and collaboration tools, even though they will have to wait for the new metadata extraction features.

For example, Box customers may use Google Workspace’s collaboration features within Box Content Cloud to create, open, and modify content.

Additionally, they can save files from Google Drive to Box, attach Box files and Box Notes to Google Calendar events, and apply Box’s security, compliance, and governance controls to Google Workspace content like Docs, Sheets, and Slides. They can even add Box files straight to emails within Gmail.

The Google Cloud Marketplace now offers the Box Content Cloud application. The benefit is that businesses may combine the subscription costs into their Google Cloud billing and streamline the procurement procedure. Box further assured Google Cloud users of cost reductions through ongoing obligations.

Box utilizes more of Google Cloud’s data storage infrastructure and several essential tools and services for networking, machine learning, and data analytics. For example, it’s expanding Box KeySafe, a service that lets users keep their own encryption key for private information stored in Box, to include Google Cloud as a new storage option.

Additionally, the business will use Google Cloud Bigtable and Google Cloud BigQuery to monitor the uptime and performance of its primary data systems and to give clients deeper, data-driven insights into their Box settings.

In conclusion, Box announced that it will employ Google Cloud’s global infrastructure as the foundation of its network connections to guarantee quick content transfers for all customers, irrespective of the location of their data.

According to Holger Mueller of Constellation Research Inc., Box is partnering with Google Cloud on generative AI for several reasons, chief among them being the latter’s superiority in implementing algorithms on custom silicon to maximize efficiency.

“Google Cloud is probably two-to-three years ahead of anyone else in that respect, so it’s a great choice for Box. Meanwhile, Google Workspace is being more tightly integrated with Box, whose platform can now be bought with Google Cloud credits on the marketplace. This is all great news for companies using Box to increase their productivity and achieve enterprise acceleration,” Mueller added.