There’s no question that customer relationships and satisfactory experiences are critical and necessary elements of distributor success. However, what many may be missing is that the use of AI also is necessary to take those relationships, experiences, and ongoing sales to the next level.
The concept of artificial intelligence (AI) surfaced several decades ago, but while acknowledging that potential benefits exist, many distributors still scratch their heads over just how AI and its various components can best put money into their company coffers.
It also places those same distributors at serious risk of falling so far behind technically savvy competitors in lost sales opportunities that continued financial success—or even company viability—may become a major challenge early in the 2020s.
Learn how distributors should be thinking about AI today—in particular, how it drives sales.