As Life Sciences companies prepare for an unprecedented number of product launches over the next five years, they should adopt an integrated, forward-looking model that leverages a robust technology stack, including data management systems, CRM platforms, marketing automation tools, and AI-driven decision-making engines. This paper discusses a model designed to assure the success of individual product launches through AI-driven omnichannel customer journey management with integrated cross-functional efforts that enable scalable learning across launches.
Key Components of the Model:
- Pre-Launch Preparedness
- Launch Execution
- Post-Launch Optimization
- Portfolio Management
By adopting this comprehensive model, Life Sciences companies will be well-positioned to set a new industry standard for product launches. This approach ensures individual launch successes and also fosters a scalable framework for continuous improvement, driving sustained growth and innovation across product portfolios in the coming years.