The switch to electric powertrains is driving change in the automotive industry at an unparalleled rate – and resulting in levels of product and process complexity not seen before.
Further, as more manufacturers enter the market and as consumers look beyond the brand to focus on the functionality and user experience of electric vehicles, there are ever-growing pressures to innovate more quickly, while simultaneously reducing costs.
Meeting this new challenge demands a new approach to product development. One that provides manufacturers with the tools to remain competitive, agile and cost-effective while meeting the demands of quality, increased regulation and sustainability.